Eitan Koter [00:00:00]:

The content matters most. Right. What you provide. It's so important that usually you have some kind of an engagement. Not high, probably throughout these videos, but one of them will click and it's kind of a hockey stick effect. So you can have few hundreds of engagements in all those videos and suddenly you're going to have hundreds of thousands of users engaging with your content. And you don't understand why initially.

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Angelo Esposito [00:00:40]:

Welcome to another episode of WISKing It All. We're joined today by Eaton Cotor, the co CEO at Vimmi and podcast host of Mastering E Commerce Marketing. Thanks for joining us.

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Eitan Koter [00:00:54]:

Hey Angelo, it's a pleasure to be here. Looking forward with this for this episode.

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Angelo Esposito [00:00:59]:

Absolutely. It's, it's cool that we're meeting for the first time like this. That way it's just nice, authentic, natural conversation which, which I always love. You know, first of all, I like to always understand how entrepreneurs got to where they got. So I'd love to hear your journey of founding Vimmi.

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Eitan Koter [00:01:17]:

Yeah. So Vimmi is in the video space. I mean I started like more than two decades ago in the video space and my first CEO told me that that's an industry that when you get in that there's no way to get out. I mean, you're going to stay here, think about it, take another day. I didn't, I didn't understand exactly what he meant. But you know, two decades later I fully understand. Well, it's evolving so fast. Right When I started it used to be called broadcast tv.

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Eitan Koter [00:01:41]:

Right? Right. So we helped companies transitioning from analog video to digital video. And today obviously video is all over the place and it's all digital and we use streaming services and any device can show such a high quality video like everywhere. And it's involved a lot of breakthrough in terms of technology and great innovations and actually experienced this journey throughout all these years. And first company that I've been part of and also was the president of this company, Scopus Video Network, we were in the video compression space. It was a high growth. We raised a lot of funds from VCs and also we took this company public. And after like a decade of a journey with this company and managing a publicly traded company, I saw that obviously video is going to be consumed and used in so many different use cases.

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Eitan Koter [00:02:36]:

Not just media entertainment, but also commerce and business and video marketing. And any business is doing something with video today on their marketing activities. Right. Creating videos on of any form just to increase engagement and exposure to the brand. So Vimmi we started 11 years ago, we're a technology company in the video commerce space. We help brands and retailers launch their video, launch their videos across any social media channel, marketplaces and on their own website. And we help them make those videos shoppable. Think about an experience which can be a live event or even a short form video, a long form video where you actually can make a purchase from within the video.

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Eitan Koter [00:03:22]:

You have a call to action button that says buy now.

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Angelo Esposito [00:03:25]:

Nice.

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Eitan Koter [00:03:25]:

See the product, people are clicking on the product and they're being redirected to a checkout, checkout page just to make a purchase. So video is obviously being used in variety of stages of the marketing funnel. But there is a new type of video which by the way originated in China about five years ago with live shopping. So they have like a lot of people there that just this is their day job, just sit in front of a camera and just sell products. Some of them have sold billions of dollars per year right on live shopping. It's a, it's a crazy what's going on over there with, with live shopping revenues of, in China of live shopping is just bigger than most of the European countries. Their entire online E commerce gross merchandise value. Right.

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Eitan Koter [00:04:11]:

So it's crazy in the US market definitely adopting like shopping and also of course short form videos which is pushed by TikTok. Right. And the TikTok ification effect that makes everything so authentic. Right. You mentioned authenticity which is such an important word these days. Right. I mean it's just what differentiates companies just being authentic, being your true self, show your, your face out there and just make some difference.

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Angelo Esposito [00:04:39]:

Yeah, yeah, super interesting. It's funny because I heard, you know, Gary Vee talking about one of the biggest trends for 2025 is be this kind of live video shopping. And he, he said something similar about how it's been around in China for, for many years, like I guess five according to you.

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Eitan Koter [00:04:57]:

Right.

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Angelo Esposito [00:04:57]:

And he was saying it's like the idea of like QVC but on your phones is going to be everywhere. And it's funny because it's like it's just starting so it feels like so new and then once it's mainstream it's going to be so obvious. But I guess if it's already happening in another country, it's, it's, it's already obvious for many people. But for people listening in, can you walk them through some typical applications of when people are using either live selling or you know, shoppable videos? You know, so I'm just imagining someone owns, you know, their brand, they're selling it. But like what are some typical scenarios you see?

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Eitan Koter [00:05:34]:

So first of all it's important to say that it works for any category in any niche. Right? And it can be. It started with obviously with those small products that you can showcase on a small screen product probably less than $100 and something that can show real transformation. So think about cosmetics, fashion, apparel, electronics, gadgets, right? This is how it started probably two to three years ago. But today, I mean I see like every niche is operating on TikTok and on Instagram, on YouTube, those short form videos that are usually around 30 seconds to 60 seconds long. Even car dealers, real estate, I mean everything works. So this is one important comment. Traditionally brand owners or companies are reluctant to start with video because they're thinking it's too complex, too costly and it takes a lot of time to produce and you need special equipment.

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Eitan Koter [00:06:35]:

But this is no longer the case. Right? Because the main difference that is important specifically for these short form videos is just being authentic. No one cares about the background or the polished editing that you spend time on. People care about the value that you provide and just be your true self. Be authentic and be consistent that show up there. Just be genuine and authenticity is like non negotiable. It's cute. Another important thing is that what we see that is working very very well is that content that has been created and pushed by the founders themselves or the key executive of the company.

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Eitan Koter [00:07:20]:

Okay, probably you heard the name UGC which is like user generated content. So it's the way that the companies are saying okay, I don't have time, I don't know how to do that. Let's work with a professional content creator to create content for us. So that's kind of a user generated content. Obviously content can be created by influencers that they can post on their own social media channels and just provide coupon code or directing back to the store. But that founder led content or EGC employee generated content is what's making the difference these days. Right?

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Angelo Esposito [00:07:52]:

Interesting.

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Eitan Koter [00:07:53]:

And, and it's very, I mean the process is not that complicated. Just create a list of, you know, company just your, your potential ICP or your potential Personas, pain points. I mean what they're thinking about, what they're sear, what they're looking for and start to create content around that. I always recommend to follow this 8020 rule. Just don't push your products in most of the time just provide value, Build your tribe, build your community, build a relationship first before you sell. Right? So if we talk about the Marketing funnel in a very simple way. So during awareness stage, no one knows you as a new company. Just provide educational content marketing information like key trends, statistics and just show yourself out there, let people know you better, see your style, feel you a little bit.

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Eitan Koter [00:08:44]:

Because video is, is a, is a psychological process. People are, there is an emotion, emotional process involved and people just, there is a rapid building and relationship building and once they feel connected and they, and they feel they know you, they are more, they are, I mean they're like older like barriers are really moving aside and they're more open to accept. And when people are just probably considering your type of solution or product or service, don't be afraid to talk about your competition. Provide comparison information because you're saving a lot of time because anyhow they know who you're competing with. They will go to their website or find their content. So don't be afraid to push competition information obviously highlighting your unique selling points, right? Provide like how to case studies and when users are in the decision mode, when they feel they want to make a purchase. Yes, provide like testimonials, your prices, unique selling points and like customer reviews just to make this transition. And during this stage we can turn those video from a regular video to shoppable video.

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Eitan Koter [00:09:56]:

And in this process what we do in the Vimmi platform is videos are uploaded to our platform and are synced with product pages from your existing Shopify or existing e commerce platform or your existing Amazon or Walmart shop. We sync product pages with videos and we deploy them on all the channels like social media on your YouTube, Facebook, Instagram, TikTok, Pinterest, in all marketplaces. And we enable user to shop from within those videos all from a single dashboard. Okay. So that's just streamlines everything. The trend that drives everything is social commerce. Because we know how expensive it is and difficult to acquire new customer to your own website, right? Prices of advertising are increasing. It's very, very competitive out there.

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Eitan Koter [00:10:48]:

So why not deploying videos and give give users the opportunity to purchase where they're spending most of their time. I mean we spend like three, four hours a day on social media. So why not try to sell products over there? And the last type of video is that live shopping, right? So live shopping is the ability to just go live on multiple channels including your own website. There is a chat system that you can moderate and respond to customers questions and giving them the ability to purchase throughout the event. And over here there's a process to market and to manage this event pre event, during the event and, and post event.

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Angelo Esposito [00:11:25]:

That's really cool. Yeah, it's funny because it's, it's such a interesting world, but you're right, like people spend three, four hours a day there. I love what you said about ECG because everyone knows about user generated content, but I think that's a great nugget like thinking about employee generated content. So one thing comes to mind is you know, people listening, you know, including myself, right. I'm saying, you know, I've been doing decent at founder led content and trying to post and like you said, comparison stuff has been cool and shorts and you know, informational. But how do you think about maybe creating a structure for people listening that are like, okay, I like this idea of employee generated content. How would you think through maybe like getting the team to buy in and, and kind of structure around that? Because it might seem like a lot to, to chew, but I have a feeling you probably can see it clear more clearly. So maybe, maybe you have a, a thought process on how to tackle.

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Eitan Koter [00:12:18]:

So if you are an organization, right. And so incentivize your employees to create content, I think it should be in a job description of definitely all the executives, right? I mean even when you're founding a new company, right? You need to know the business, you need to know the industry, you need to know the product finance cash flow. But you need also to know to differentiate and create content. That's I think an important item in any job description and just provide incentive for users to do that. If you're a retailer with brick and mortar store, for example, even a restaurant, right? You earn anyhow you sell when you meet people, you. It's all kind of a sales event, right? And opportunities. So why not do that online? Okay. And there's a process to do that.

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Eitan Koter [00:13:04]:

It's not that complicated. You know, we have, we all have our smartphones with us and there is a lot of tools out there that can help and streamline. There's a lot of AI revolutions in, in video creation and video production and just the content ideas and the scripting and all the different apps that can just help you capture the video and even in one click do the entire editing with the subtitles and everything. So it can take even like five to 10 minutes. Don't spend too much once you have that script and the content you'd like to highlight, it's very short. There is a structure for those short form videos. Usually you start with the kind of a hook, right? And that hook can be for example, the. If you talk about specific Pain it can be.

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Eitan Koter [00:13:55]:

So just presented as a question, right? So if people are struggling to compare between different two different companies. So are you struggling to compare between those two different. Let me help you out. And the second part of it is just create a connection through a personal story once you, once you inserted the hook and people are stop scrolling. Create some kind of emotional connection. But sharing a success story or even a failure, that's the second part of it. And then probably you need to show something, show data, show market research and if you're on the last stage, show your product. That's definitely something you need to showcase and just wrap it up with some kind of a call to action, with some kind of an incentive just to trigger user to follow up.

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Eitan Koter [00:14:44]:

And everything can be done in 30 seconds, right? Once you maintain the structure and obviously you can work with or everything just to make sure this is the structure, this is the topic of the content. Please provide the outline, the script and you just open your phone and just start rolling. I mean then don't spend too much time on this polish editing. No one really cares, right? People are like totally focused on authenticity and if it's just over produced with all, you know, different emojis hurting, I mean really, people are fed up with this. It's just too much, right? So just provide real values and for my personal experience also, the content matters most, right? What you provide. It's. It's so important that usually you'll, you, you have some kind of an engagement, not high probably throughout these videos, but one of them will click and it's like kind of a hockey stick effect, right? So you can have few hundreds of engagements in all those videos and suddenly you're going to have hundreds of thousands of users engaging with your content. And you don't understand why initially, okay.

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Eitan Koter [00:15:57]:

And then you have to figure out what happened is it's usually the value of the content that you provide, okay. And then you continue. It's still a plateau. And then another hockey stick and another hockey stick. So it's not a linear growth, it's just, you know, grinding. You know, having this, this, you know, tenacity just to continue being consistent is so important. And we usually recommend two to three months of just put a commitment. And the way to do that is just probably close like two to three hours every week creating the content of that week, right? So you can have like three to five items, schedule them on a variety of tools, post on all over.

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Eitan Koter [00:16:33]:

And it's important also to post where your icp, where your customers are really spending time. I mean if you're targeting Gen Z's, right? So definitely TikTok, right? But if you're targeting like millennial Gen X, then you're moving upwards towards Instagram and Facebook. YouTube is like all over the place. Everyone are YouTube and it's amazing. Short form videos is growing, but also long form videos is growing. Those one hour fully edited and polished videos on YouTube that video consumption is increasing. You know, by the way, according to Cisco, 82% of the worldwide Internet traffic is video of variety of forms. So videos like.

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Eitan Koter [00:17:15]:

And 90% of companies are already spending on video in, in their marketing, right? And that's new type of video which is shoppable video. It's all related to video commerce and the potential with social commerce and the fuel that drives social commerce is video, right? It's something that you need to be committed for at least two to three months and it's probably the best and most effective marketing activities that you can do, you know, compared to any marketing channel that is currently available out there.

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Angelo Esposito [00:17:51]:

Said I mean the cool thing about video that I loved, it took me a while to realize this, but it's just the leverage, right? You put a video on YouTube, you know, I have one as an example, like how to calculate your food costs, you know, because we work with restaurants helping them with that and it's like forget about it. And then you look back a year later and it's like, oh, it's got 10,000 views. And you look back, it's growing on its. Those are the best feelings, like super high leverage. And I love that. And one piece of advice I got that helped me so maybe just to share with, you know, our listeners here that maybe are nervous about content or video. I like what you said about the three months. One thing I would add that at least worked for me, so I want to share it is for the first three months, don't even and it's going to sound contradictory, but don't even measure any KPIs.

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Angelo Esposito [00:18:38]:

What I mean by that is of course you could look, but like don't even whether you get one view a thousand views, just don't even measure it. Measure your output. Say hey, in three months I want to release three videos a week. So I want to release, I don't know, whatever as 60 videos or whatever the math is. If you make that your goal, it becomes so much easier because you will naturally just improve with the reps. Like your videos will get better, your hook will get better, your script will get. And then after Those three months, then you can start nerding out a bit more and say, okay, which videos are doing better? Should I launch on this day or this day? But I find people get the trap of all that stuff on day one and then they end up giving up early because they're worried about which mic to buy and when to post on LinkedIn. And when.

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Angelo Esposito [00:19:18]:

And all these details is like, just get the reps in. Do three months just content. Just so you do it. And that's like, that's a goal on its own. I'm going to do three months of content. Make that the goal. So it's a piece of advice I got that worked really, really well because you also become less anxious about the performance of things you're not. Like, I'm nervous to post this video because you're like, no, no, my goal is just to get 60 videos out.

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Angelo Esposito [00:19:40]:

I'm at video number 10. Okay, let me keep going. So it becomes a little more, I guess, easier to digest because you're just kind of like, this is my goal. So anyways, something I wanted to agree.

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Eitan Koter [00:19:51]:

You know, I post quite regularly and, you know, every few weeks I wake up in the morning and, okay, 100,000 views. What happened here? I need to check. And it will happen to everyone who is just committed. And doesn't matter if you had prior experience, if you ever, you know, experienced some kind of a, you know, someone watch capturing your videos or anything, no one cares. Anyone can do that. It doesn't matter how you look, it doesn't matter. Your background audio is important. Just get a simple mic right? That, that's all.

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Eitan Koter [00:20:25]:

And, and just start creating content. That's. Yeah, that's amazing. The value is totally. I mean, the ROI is over the roof and we talk about organic video. It's not paid advertising or anything of that sort. What you usually see is that we know from data that that video, for example, one of the videos performed very, very well. And we usually recommend customers to just push this with advertising.

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Eitan Koter [00:20:49]:

And we know that the return on ad spend is going to be huge, right? Dramatically high, because it's already performing. So that's the new way of doing things. Work organically, see what's working and push it with advertising. Going to create a snowball effect which is very, very powerful.

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Angelo Esposito [00:21:05]:

That makes sense. I love that a lot of our restaurant listeners are, you know, restaurateurs or bar owners or just hospitality space in general. So I'd love to maybe tune it in a little and see if you have any, any wisdom or words of advice around maybe how restaurants can leverage, you know, shoppable videos.

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Eitan Koter [00:21:26]:

Great question. So I think it's very, very important first of all to use the video, right? But don't, don't push specific, you know, items or food, I mean style of food, but just provide value. Think about providing value. Okay. How can you provide value which is related to your specialization, right? I mean if you're in a specific, you know, restaurant type of food, just provide information, history, data about this. This is just going to differentiate you from everyone. And then people know you. I mean if they know you, they feel more comfortable to join you as well.

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Eitan Koter [00:22:03]:

Right? And so that's, that's another important, remember this 8020 rule that you need to just create variety of content types about the food itself, its history, about all the backend side of the restaurant, what's happening, how it starts, inventory coming in. How do you manage this inventory? Some of the, you know, some of the processes that are being involved. I mean it's so interesting if it's vegetables or if it's, you know, meat or I mean just show the back end side of things. It's so important because people are getting more confident and they feel that they want to, you know, they want to join your journey. So this helps you create a community which is another important thing that we didn't discuss yet. That's whole video creation process. Create a community, just foster, just create a space for connection and dialogue, right? So that's, that's so, so important. And you also can encourage feedback, right? You can ask the audience to ask, ask for question, then reply this on your next videos.

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Eitan Koter [00:23:05]:

And if you have like special promotion, you are creating something specific for one of the evenings, for one of the days. Yeah, you can push it, you can talk about it, but only after you've built this foundation around that live shopping. Use live shopping from the restaurant itself. It would be probably a daily show at a fixed time, maybe 8pm that you just do a tour, right, all over the restaurant with the guests behind this, behind the scenes, right in the kitchen and all that other facilities. Just show people what's going. I think it's going to be an amazing experience. Many of the restaurant owners are not doing it. I highly encourage this and it's really, really powerful.

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Eitan Koter [00:23:45]:

I started this journey by the way, for example, in the automotive industry, people ask me how do you do that? So we figured it out, I mean and you'd be amazed to see these five figures deals are closed online, right through live shopping or shoppable Videos. It's really amazing. So yeah, a daily show or a weekly show, it can be even 15 minutes, you go, you go live, right? And then you can provide probably a coupon code or just provide a one plus one of something or a glass of wine, just people to join, right. And this creates a really meaningful effect. And if you're consistent, people will wait for that event, right. And they will want to see what's happening. There is a creation of a kind of a FOMO which is so powerful. Through this live event there's always something new that you can suggest and, and, and offer that makes a difference and there is no way for this to fail.

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Eitan Koter [00:24:40]:

It's so powerful if it's done right.

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Angelo Esposito [00:24:42]:

That's really cool. It's. I've seen you know, more and more restaurants, you know, trying to diversify and get into like merch. So in the restaurants, you know, for a coffee shop they might sell some mugs, maybe some crew necks, things like that. So I can imagine them selling that stuff on the type of live shopping. But what else can you see? Do you see like the restaurants or would you imagine? Because again it's, it's new to me so, so going to look back and be like wow, such a new. But do you see them being able to sell actual like dishes and things like that on lives? Because, because obviously I imagine the retail side, I'm just trying to imagine more the hospitality side. Like walk me through how, how maybe you can envision that type of thing happening.

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Eitan Koter [00:25:21]:

Yes, I mean obviously the, the merchandising part is, is very important but you know, specific dishes and everything if you want to share, I mean you don't have to share everything. You can share this one item which is probably something that you want to just zoom in much more just to give user, the listeners or the viewers more details about how things are happening. And again, it doesn't have to be this highly, highly polished type of event, right. With all the lightning and just a setup that takes hours. No, just you know, like it's something that is very natural for your day to day life, right. You push dishes out right through the shift, right? So take one of them and just talk about it, show the journey, talk about the customer, right. If you enjoyed it or not. And just it's like it can be a live event, it can be a non live event, but you start with a dish, see how it people are eating and then you ask them what's going on and you can get the feedback.

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Eitan Koter [00:26:24]:

So it's like your guests Are like becoming your marketeers, all right. And you can incentivize them with some glass of wine or some coupon code for the next meal or something of that sort. It just creates so much wealth of options that you can use that really differentiate. Differentiation is so much better than being better. Right? Everyone just be different, right? And start using this marketing. These video marketing tools is very, very powerful. And by the way, all the networks, like the social media network, their algorithms are just providing really high priority to videos. Right.

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Eitan Koter [00:27:05]:

Because it just keeps users more time on their platform. So if you create a post like it'd be a text or a picture, it's also great. But if you create a video, it just push you through the roof. Definitely on YouTube. Right? And like YouTube shorts, right? Or you know, Instagram or definitely TikTok. So it's so powerful, right?

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Angelo Esposito [00:27:26]:

Yeah. And even the I think, I think recently no Instagram reels, I think increased the limit to like three minutes or something. Something. So.

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Eitan Koter [00:27:32]:

Exactly.

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Angelo Esposito [00:27:33]:

Yeah. So that stuff's getting interesting. So people listening in. First of all, I'm excited. I'm gonna check out Vimmi in more detail after this. I might bug you for a promo code. No, no, but I'll do this.

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Eitan Koter [00:27:44]:

I might actually share it with, with your listeners and obviously we can put add the coupon code.

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Angelo Esposito [00:27:49]:

Amazing. No, because it looks super interesting even not only for. For our listeners, even at WISK. I'm going to look into it, see if we. We can jump on the the bandwagon. It sounds super interesting. So for people listening as we're coming up on time, I'd love. How do they find you? Give a chance for you to plug.

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Angelo Esposito [00:28:05]:

So if you want to plug the website, how to find you, how to reach out, how to see a demo, all that good stuff. Yeah, go for it.

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Eitan Koter [00:28:12]:

Yeah. So the website is Vimmi.net It's v I m m I.net Check out our content over there for just to get more expo knowledge and exposure to the topic. And we also have like free for life package. You can just start sign up for an account and for me there anyone who want to reach out. I'm Quite active on LinkedIn. It's my first name, Eitan E I  T A N and caller is our surname. K O T E R. Love to help and hey Angelo, let's find some cool case study in the restaurant space.

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Eitan Koter [00:28:47]:

I'd love to explore this with you.

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Angelo Esposito [00:28:48]:

Yeah, I'd love to export as well. So for people listening in, we're going to put all the links below to the Vimmi website to Ethan's LinkedIn so you can find him. You can also find his podcast, the Mastering E Commerce Marketing podcast, all that good stuff. And yeah, I think, I think by the time this episode airs, ideally Eaton, Ethan and I will have worked out some type of fun promo or limited time thing or something. So I'll include a link there too. So for restauranters that sign up, you know, you get to try Vimmi at a some type of, you know, exciting offer. So I think we'll figure that out too. So to wrap up, I always like to ask what's next? So what's next for.

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Angelo Esposito [00:29:29]:

For you and for Vimmi?

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Eitan Koter [00:29:31]:

We see a lot of progress in terms of us. I mean we see ourselves as a sales acceleration tool because we help companies just sell everywhere through these new APIs, all these new functionalities that all these platforms are providing. So plenty of innovation. We're going to launch an AI version that helps users to check out where they prefer to. So when you see a video, you click. You might be redirected to the company Shopify store for example and I might be directed to an Amazon or other publishers because I have Amazon prime or I like to purchase over there. So a lot of help around this redirect and just making smaller decision about checking out. And also a lot of breakthroughs we see that's going to be used in video through AI.

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Eitan Koter [00:30:22]:

We didn't talk about it too much but today you can create an AI avatar of yourself. Right. And you have these tools that just creating, you know, text to videos. You're choosing your face and it works very, very well right the beginning. So yeah, explore these tools. Highly encourage. I mean there are so many tools out there and this helps a lot with just increasing throughput around video production.

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Angelo Esposito [00:30:47]:

That's really cool. And I gotta ask you this and maybe we'll do a include a list, you know, even after this episode. But it sounds like, you know a lot of good tools, yours is one of them Vimmi. But if you had to maybe share, you know, your top two, three tool. I'm not top because it's subjective, but two or three tools you want to just share with our audience that maybe they should take a look at.

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Eitan Koter [00:31:08]:

Yeah, so we use for example VID IO V E E D IO probably heard about that. I mean just you do. I mean it's so nice because you can do everything. You just can capture yourself the. It does the editing in just in one click you have the AI avatars, the AI Voiceovers. It's really smooth and you can publish directly to your social or just directly from the platform and I love it because they're spending a lot of energy and efforts just updating the platform so fast and it's powerful. Obviously we use Riverside a lot just to creating these videos and Riverside is also very powerful. Just creating long form to short form videos.

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Eitan Koter [00:31:50]:

Just making this editing very, very quick and just remain everything. So the post production work on podcast has become, you know, very, very minimal. Yeah, very, very minimal. And it's so, so impressive. You know how they're improving the platform and any, any live streaming, I mean definitely Vimmi but there are so many tools out there just that can help you on the production side of things. You know, obviously chatgpt just for the content ideas and scripting and the with the best recommendation. I mean these are the like go to tools.

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Angelo Esposito [00:32:26]:

It's awesome. Well, we'll definitely link those. No, it's, it's, it's always really, really useful to share. So I appreciate that. And who knows, one, one thing I want to do more of in 2025 is more kind of like webinars helping our, our restaurateurs and whatnot. And who knows, maybe there's a topic we could collaborate on and it's like hey listen, if you're in a restaurant, how to leverage video, how to come up with a chat GPT content script, like even just you know, one hour session. I think people love stuff that can really help their business. So we, we, we, we'll talk more after this episode for sure.

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Angelo Esposito [00:32:59]:

But you know, without further ado, Eden, thanks for joining us. Super cool. I'm intrigued. I'm going to be probably signing up to Vimmi after this anyway. So when the episode shares we'll share all the links and all that good stuff you mentioned. But thank you for joining us on the WISKing it all episode. Really appreciate your time.

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Eitan Koter [00:33:15]:

It was a pleasure. Great questions. Thank you so much.

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Angelo Esposito [00:33:18]:

If you want to learn more about WISK head to WISK.ai and book a demo.

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